With ‘bookstagramming’ becoming a force in marketing, are designers making covers more colourful, bolder and cleaner, to stand out on our screens!
“We need to make books cool again. If you go home with somebody and they don’t have books, don’t sleep with them.” It’s a funny sentiment, but one he may feel has finally been achieved, as books – and their covers – have become something of an accessory.
The rules of book cover design change decade by decade. Covers from the 1990s now look colourful and almost too busy (the wardrobe of the Fresh Prince of Bel Air would be a close aesthetic comparison). Tim Kreider, writing for The New Yorker in 2013, identified a lull in book design in the early 2010s that was exemplified, as he saw it, by a crop of white covers with simple lines of text (think Malcolm Gladwell or Haruki Murakami).
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